Hi, I'm Ayush.
Engineer by training, product manager by trade, and endlessly curious about how things actually work.
About
The short version
I trained as a mechanical engineer, which taught me to think in systems: forces, tolerances, and the parts that fail when you ignore them. An MBA in product, technology and strategy at IIT Jodhpur then pulled me towards the question I still care about most: how does a good idea become something people actually use?
Today I build digital products for connected vehicles: the APIs, payment flows and integrations that turn raw machine data into something a business can run on. Most of my days are spent where systems meet. One company's data meeting another's, a customer journey meeting a compliance rule, a clean design meeting a messy real world.
That work keeps making me curious about the layers underneath. What is inside the modem in a truck? Who designs the chip, who makes it, and why does it take half the planet to do it? Telecom, semiconductors, AI and mobility are the infrastructure most people never see, and I want to understand them well enough to explain them simply.
This site is where I think out loud. Some posts are deep dives, some are opinions, and a few are notes to my future self. If something here sparks a thought, I'd love to hear it.
How I approach things
- 01Find the cause, not the symptomWhen the same problem keeps coming back, it's telling you something. I'd rather trace it to the source once than patch it every month.
- 02Respect people's timeThe best product work often removes something: a form nobody should fill, a queue nobody should wait in, a step that only existed out of habit.
- 03Explain it plainlyIf I can't explain something simply, I don't understand it yet. Writing here is how I check.
Off the clock
- Formula 1 Engineering and strategy at 300 km/h.
- Chess Systems thinking on 64 squares.
- Journeys The long way round, whenever I can.